Why do CEO’s fail?
People’s perception always measure whether the CEO’s are successful or not in ONE simple angle “big profit or no profit” success and failures through monetarily.
Profitability in reality depends on both controllable and uncontrollable factors and in many cases it a lot depends on luck. This does not mean that money is not important, but even the best of us go through periods of good and bad.
In reality there are several objectives that need to be fulfilled in order to call “a successful leader”. As a person who ran now three companies in the period of twenty years ( CEO Bates Advertising, CEO Nok Airlines public company and now. CEO Really Really Cool) all different types of companies, I can teach you the success and failures with my experiences and how we can learn the good and avoid the bad.
