What are the objectives of this course “ The Fundamentals of 21st Century marketing”
The following course is not merely a text book theory, but from my learning experience over the years through my career of running an advertising agency for 12 years and in addition to starting and running Nok Airlines for 14 years.
The world is evermore complicated these days, with much to be absorbed. Every day we are bombarded with messages, from TV, news, advertising, dramas on Youtube, Instagrams, twitter etc in other words, the social media. With mobile phones in hands today, nearly all people are now in this century walking and living medias.
The importance though is that mind of individuals are not ready to take all this in one go… and are much more ready to take what comes first… and its hard for the mind to be changed once the mind is made up.
And with so many media everyday being pushed…. And everyday with more and more people spending more time watching their mobile phones, in addition to watching TV, searching for SOMETHING to keep their minds occupied in the relevant items to what they want to see or hear…… The more the minds are becoming closed to outside point of view; harder to change to other point of views.
And yet if they see anything counter to their beliefs, they CANNOT stop but try to convince others on their point of views. With todays open media platforms, the pros and counter view points are readily available through comments on those pages on the internet of different opinions. With enough hits the topic can spread like wildfires in matter of minutes, sometimes around the world.
You will learn how to make your brand relevant to your potential customers and understand how to choose the name of your product or service and how to make it relevant … through clear concise positioning of your brand. What you have to understand is that almost near 100% your brand will not be embraced by everyone given so many other people might be selling products or providing the same services to potential customers as you do through a push of a button… in other words THE COMPETITION is tough!!
I will share with you “Why brand fails”
Many of you who are owners of products and services have already your own channels to spread the contents, and many of you probably have spent a certain amount trying to sell your product and service. The question is are they relevant to your target? Are they more appealing than your competition?
I will share with you on these subjects in detail. With practical and specific examples I will let you see the RIGHT messages and tone and manner, with examples of some of my successes but also failures.
On the second day, we will group the people together and let you try as a team to work together and learn how to interact with one another. Because many of you will look at the same brand with different perceptions. You will be able to see how team work can help in coming up with different angles towards making a potential successful brand.
The participants will have a 2-day live session with Mr. Patee. He is going to be sharing with the audience his years of experience and focused on how to put ideas into practice, which they can apply to their own businesses, added to their knowledge, skills and experience.
