Patee Sarasin
The chief executive officer (CEO)
About Patee Sarasin
Patee Sarasin is the former Chief Executive Officer of Nok Air, the truly Thai low cost airline. Patee received his secondary education in England at Kings School, Canterbury, and then spent his college years in the USA receiving a Bachelor Degree in Business Administration and Computer Science from Clark University, in Massachusetts, and a Masters Degree in Mass Communication Film and Video from American University in Washingtonion, D.C.
Patee launched his career with advertising agency Lintas in 1983, as a Research Manager, and then took a 2 year break to complete his masters degree, followed by 2 years with NBC, the U S. television network, on both the creative and production side Returning to Thailand in 1989, he joined SPA Advertising as Creative Liaison officer and a member of the Management Committee, and in 1991 became General Manager of Multi Media Orbit, a production house of SPA.
In 1992 Patee was appointed Managing Director and later CEO of Bates Advertising Thailand, a joint venture between SPA and Bates Worldwide. Under Patee’s management, Bates Thailand became the fastest growing advertising agency in Thailand, and included the famed creation of DTAC and its launch into the market In early 2004 as well as many other outstanding work for international brands including advertising for Heineken beer, Telecom Asia, BMW, Nokia, and Sony.
Patee left Bates to join a new airline that was to become Nok Air as Chief Executive Officer, and has been a driving force behind the success of the airline, utilizing his marketing background and experiences and effectively applying them to Nok Air. Under Patee’s leadership Nok Air has seen continuous growth in terms of revenue, passenger numbers and destinations, from its base in Thailand across Asia.
After his aviation career, he continues to be invited to speak at various international aviation symposiums around the world including those in Hong Kong, Singapore, London, Dubai, Sydney, New York and Houston. Patee was also an advisor to the Minister of Tourism and Sports of Thailand In 2017
At present, Patee has set up a new travel business, Really Really Cool, Co., Ltd., and his company has now successfully expanded to Hong Kong and Shanghai to start medical tourism from China to Thailand alongside BDMS. Patee is currently also creating a unique and first of a kind online travel platform with one of the biggest global media company in the world.
Through his efforts to promote Zao as a key skiing destination in Japan for Thai tourists, Patee has recently been appointed to be the Ambassador for tourism for Yamagata Prefecture in Japan to bring and welcome Asian tourists to Japan.